Check out this new publication about structural processes of branding people:

Koot, S. (2018). The Bushman brand in southern African tourism: An indigenous modernity in a neoliberal political economy. In R. Fleming Puckett and I. Kazunobu (Eds.), Research and activism among the Kalahari San today:  Ideals, challenges, and debates. Senri Ethnological Studies 99 (pp. 231-250). Osaka: National Museum of Ethnology. 2018 – Koot – The Bushman Brand in Southern African Tourism